Alternative Thinking for Business

Brand Mechanics

We can work with your whole team, and not just the marketers, to understand what’s making one brand work and another not; what makes the portfolio lurch to one side under heavy braking.

Often it’s the simplest brand truths that are forgotten, and once rediscovered they can provide a focus for teams which is profound.

One particular team in the personal care sector was going through the motions of running a large intricate portfolio of smallish brands without thinking too much about why or what came next. Time and investment was in short supply, but then increasingly so was retail and consumer demand.

Through a process of Brand Mechanics, together with some system-oriented team coaching work, we helped them to think more deeply about each brand, helped streamline the portfolio and encouraged each of them to think more efficiently and supportively about how the entity worked together as a whole.

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BlankWhitePage Ltd., Greenworks,
Dog & Duck Yard, Princeton Street,
London WC1R 4BH.