Established business
Established Businesses

Customer Journey Mapping Service

How this helps

Ensuring every team member understands the customer experience

Coaching the Senior Leadership Team to keep the customer front and centre of all business operations

Customer Journey Mapping helps teams understand the customer experience from the customers’ perspective. At Blank White Page we create a tailored customer journey to your business that helps keeps the customer at the heart of all business operations.

Understanding the customer journey leads to greater levels of empathy and a better overall service to the customer. In large organisations this is a cultural feature that must be driven from the Senior Leadership Team.

At Blank White Page we not only map the customer journey giving you an in-depth understanding of how your clients experience your business , we also coach the Senior Executive in how to embed that appreciation into the corporate culture.

A proven way to improve customer loyalty

Blank White Page have had huge amounts of success with this simple intervention at breaking down silos between different areas of a business. By coaching the Senior Executive to keep the customer front and centre in all operations we have proven the positive affect of this process on customer loyalty due to improved service levels. We’ve also seen how the focus on customer breaks down internal silos and fiefdoms that can build up, even in successful business.

The Benefits

How Customer Journey Mapping helps

  • Creates insight and empathy into the customer experience
  • Improved customer service levels
  • Greater customer loyalty and repeat business
  • Improved teamwork between different areas of the business
  • Break down department ‘silos’
What people are saying

Dirk has an excellent understanding of people and communication styles and this blended with a natural curiosity and insightful ideas has helped give us clarity, confidence and a structure to deliver against our growth targets.

Sue Wills - Director - Hoot Marketing
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